SAN FRANCISCO –– Jan. 3 2020 –– Long Game, the gamified personal finance app, today announced the addition of the Long Game Visa debit card¹, issued by nbkc bank, to its risk-free, prize-linked savings products, building on its mission to empower older Gen Zers and younger Millennials to make their best financial decisions through a fun and engaging app experience.
When people use the Long Game debit card and RoundUp, everyday purchases provide accelerated savings and risk-free chances to play more than 20 quick, easy games on the Long Game app, including weekly drawings with the opportunity to win cash prizes up to $1 million or crypto (up to one BTC or ETH). Long Game’s products focus on engaging experiences, unlike traditional banking, which increases the positive outcomes for their Zillennial user base.
“As a generation, we do a lot of things differently, so why should banking be an exception? We are focused on making banking actually fun while driving better outcomes,” said Lindsay Holden, CEO and founder of Long Game. “71% of Millennials would rather go to the dentist than listen to what banks tell them (according to a study by the Millennial Disruption Index), so traditional banking models are clearly ripe for an overhaul. The Long Game debit card is our latest step to transform the emotional experience of personal finance, using the proven model of prize-linked savings built into an engaging app to make money management a fun and natural part of our users’ lifestyles.” Directed by the former Principal Game Designer for Zynga, the games in the Long Game app leverage popular formats such as slots and scratchers with best in class design to promote greater engagement with money management and make working towards financial goals a positive experience.
Long Game partnered with nbkc bank to offer the Visa debit card, which has no NSF or maintenance fees, and is linked to an FDIC-insured checking account with a 0.1% Annual Percentage Yield (APY) and provides instant access to savings for everyday spending.
“I never felt so encouraged to manage my finances before,” said Long Game winner, Benj Martson. “Since switching to the Long Game debit card my morning coffee run is actually helping me to save for my next vacation, and how great is it that I played a fun game in line for my latte and won $300!”
Long Game was co-founded by Lindsay Holden in 2015 to help Zillennials get a better hold of their financial lives. Lindsay co-founded the Applicant Auction, the primary auction for Top Level Domain names which held over $1B in auctions before being acquired. She helped to launch Formation 8, a venture capital firm in Silicon Valley. Lindsay holds a B.S. in Chemical Engineering and an MBA from the University of Colorado, Boulder.
About Long Game
Founded in 2015, Long Game harnesses the power of prize-linked savings to help Zillennials make the best financial decisions and drive improved financial outcomes for users by motivating smart financial decisions. Through risk-free products that leverage games and rewards, Long Game transforms the emotional experience of personal finance by making it a fun and natural part of users’ lifestyles. The mobile app is available for Android and iOS Devices. Follow Long Game on Facebook, Instagram, and Twitter or visit our website.
 The Long Game Visa debit card and checking account is provided by nbkc bank, Overland Park, Kansas, Member FDIC. Funds deposited into the checking account are eligible for up to $250,000 of FDIC insurance.